My name is Lisanne 🤝

The concept: a fuel brand wanted to connect with football fans through Dutch icon Andy van der Meijde, offering exclusive content, perks like discounted fuel, and chances to win VIP tickets. The goal was to create a fun, engaging digital experience that strengthened brand presence while maintaining operational anonymity.
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My role was central: I acted as the practical product owner and key translator between client and technical team. I worked closely with the client’s designer to fully design and create the app, turning high-level requirements into wireframes, user flows, and a fully integrated platform.

The project included a CMS, web registration flow, and React Native apps with identity verification, football API integrations, and push notifications.

Basiq Truckcleaning needed a central system to replace scattered tools and manual processes. I led the design of the BMS, mapping workflows, identifying bottlenecks, and structuring modules like client management, employee onboarding, shift planning, and dashboards. Iterative wireframing and testing with stakeholders ensured clarity and usability for every role.

The result: a centralized platform that reduced administrative overhead, streamlined onboarding, and created a scalable foundation for future features like GPS shift tracking and advanced reporting.

I helped Greenest Carwash replace Excel with a web app for employees and a management dashboard for clients and data. Using a design thinking approach, I mapped needs, prototyped flows, and delivered an interface that professionalized their growing business.

This was one of my early-career projects: redesigning a discount app for car washes under a very short deadline. The original tool was built by a full-stack developer, which made the flow confusing and outdated.
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My role was to clarify the user journey, modernize the design, and make sure it still integrated seamlessly with the complex back-end system. I worked with stakeholders to map the flow, iterate quickly, and apply feedback in short cycles.
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The end result was a refreshed, simplified experience that reduced support calls and made customers happier.

At Walnut, I led a complete rebrand — from corporate identity and iconography to social media styling — and turned it into a design system. This system supported several products, including Walnut Loyalty, CugConnect, and Promotions, giving the company a unified and scalable design foundation.